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Strategist-Digital Content

Job ID: 22446
Job Category: Marketing and Communications
Job Type: Non Clinical
Work Type: Full Time
Work Schedule: Days
Facility: BMHCC Corporate Office
Location: Memphis, TN

Summary

The Digital Content Strategist is responsible for creating and implementing a content strategy for external and internal Baptist digital properties. Analyzing Baptist content, site structure, and analytics to understand users' content expectations. He/she will look for new ways to expand the Baptist digital presence and will perform discovery, architecture, and content strategy tasks for these new digital avenues.

Responsibilities

  • Completes assigned goals.
  • Possesses the ability to create and implement digital content strategy that meets client, department and corporate objectives for both internal and external audiences.
  • Looks for new ways to expand the Baptist digital presence.
  • Develops strategies to evolve the digital Baptist voice and content standards to meet client, department and corporate objectives for both internal and external audiences.
  • Develops information architecture and information design to meet client, department and corporate objectives for both internal and external audiences.


Requirements, Preferences and Experience

Education

Minimum: Bachelor's degree

Experience

Preferred: 7 years creating and implementing digital content strategy

Minimum: 5 years creating and implementing digital content strategy

Special Skills

Preferred: Understanding of web design basics

Minimum: HTML, CSS Adobe Creative Suite Digital meta data including Open Graph, Twitter, and HTML 5 microdata including schema.org standards Google Analytics/Tag Manager Top-level knowledge SEO tactics

About Baptist Memorial Health Care

At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.

At Baptist, We Offer:
  • Competitive salaries
  • Paid vacation/time off
  • Continuing education opportunities
  • Generous retirement plan
  • Health insurance, including dental and vision
  • Sick leave
  • Service awards
  • Free parking
  • Short-term disability
  • Life insurance
  • Health care and dependent care spending accounts
  • Education assistance/continuing education
  • Employee referral program

Job Summary:
Position: 1894 - Strategist-Digital Content
Facility: BMHCC Corporate Office
Department: HS Communications Corporate
Category: Marketing and Communications
Type: Non Clinical
Work Type: Full Time
Work Schedule: Days
Location: US:TN:Memphis
Located in the Memphis metro area
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