Director-Marketing - BCC Administration

Overview

Summary

Provides leadership in Identifying, developing and implementing strategic marketing programs for key target audiences for designated service areas and departments of BMH-Tipton Cancer Center. Supports all entity marketing and communication projects. Identifies and coordinates community outreach opportunities. Performs other duties as assigned. Works under the direction of the Executive Director, BMH-Tipton Baptist Cancer Center.

Responsibilities

• Serves as Baptist Cancer Center marketing liaison for Baptist entities as assigned.
• Works with BCC Leadership Team to develop advertising, marketing and community programs, campaigns and pieces.
• Plans and develops strategic direction through analysis of BCC activities to ensure optimal outreach opportunities (internal and external).
• Coordinates, plans, edits, designs, prints and evaluates marketing materials by working with applicable areas/entities to meet marketing objectives of the project.
• Collaborates with the Corporate Communications department to promote the BCC outreach activities to both internal and external audiences.
• Prepares annual budget by reviewing historical costs and evaluating anticipated needs with Executive Director to ensure fiscal viability/accountability.
• Implements the marketing activities within the defined budget.
• Participates in development of new programs/services.
• Completes assigned goals.
• Performs related responsibilities as required or assigned.

Requirements, Preferences and Experience

Education

 Preferred:  Master's degree Clinical and/or health care experience preferred

 Minimum:  Bachelor's degree in marketing, advertising, communications or a related field.

Experience

 Minimum:  Minimum of 5 years experience in the industry of marketing or advertising, possessing strong written and presentation skills.

Special Skills

 Minimum:  Strong skills in both written and oral communications. Media training, communicating using social media tools. Expertise in developing strategic marketing plans and ability to professionally present these initiatives to key audiences. In-depth understanding of the production workflow of an advertising agency or corporate communications team.

About Baptist Memorial Health Care

At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry—healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.

At Baptist, We Offer:

• Competitive salaries
• Paid vacation/time off
• Continuing education opportunities
• Generous retirement plan
• Health insurance, including dental and vision
• Sick leave
• Service awards
• Free parking
• Short-term disability
• Life insurance
• Health care and dependent care spending accounts
• Education assistance/continuing education
• Employee referral program

Job Summary:
Position: 12791 - Director-Marketing
Facility: BMH - Tipton BCC
Department: BCC Administration
Category: Marketing and Communications
Type: Non Clinical
Work Type: Full Time
Work Schedule: Days
Location: US:TN:Memphis
Located in the Memphis metro area